Communications Counsel

Caro Consulting

We offer communications services and training including strategic counsel, campaign planning, content creation, copywriting, media relations and issue management.

With Caro Consulting, what you see is what you get: communications services delivered by a seasoned practitioner. You won’t be fobbed off with the junior, your work will be professionally executed by someone who knows what they are doing and has a solid track record to prove it.

If you are looking for communications support – either stand alone, or to bolster your in-house team - then do get in touch.

More about Caro Consulting About Sam Rowe Get in touch

Communications services

Strategy development

No weighty communications plans unless you want them. Just a pragmatic approach that identifies what you want to say, who you want to listen and what you want them to do about it. We will identify the most appropriate communications channels and create a plan and timeline that will maintain momentum for your message. We will work with you to define what success looks like from the outset and to set in place metrics that allow you to measure and benchmark achievements.

Copywriting and editing services

Native English copywriting and editing services that bring your stories to life. We offer writing services based on both verbal and written briefs and are happy to conduct interviews in order to gather content and construct a compelling narrative. We write websites, press releases, social media content, OpEds, blogs, newsletters and infographics. We also provide editing services that offer a fresh pair of eyes, iron out any inconsistencies in spelling and grammar and ensure that your documents are crisp and comprehensible.

Media support

Caro Consulting offers the full range of media services - from defining strategy, targets and building relationships through to setting up briefings. We can also support you in preparing your bosses to face the media and deliver messages with confidence.

Content creation

We will translate your campaign objectives into clear, concise messages. Importantly, as well as detailing the ‘what’, we will also lay particular focus on the ‘so what’ in order to explain the impact of your actions on consumers, business and society. We are experienced in running message workshops to get broad buy-in and in building message houses that will serve as the basis for all your communications materials including websites, press materials, brochures, infographics, social media content and presentations.

Issue and crisis preparedness

Support in identifying and preparing for potential threats and challenges. By hoping for the best and planning for the worst we can help you to keep ahead of issues and ensure that you are well-placed to address challenges when they arise. Our approach involves a comprehensive audit of potential issues and threats followed by research and discussion in order to identify the facts and proof points needed to create messaging and materials.

Training

Caro Consulting has wide experience of delivering trainings across each of its specialist communications areas. We will work with you to tailor a session for the needs of your particular organisation. And we will make sure that it is interactive and enjoyable for participants.

Recommendations

Happy clients are the most important calling card. Caro Consulting is happy to put you in touch with clients in order that you can hear first-hand about the value that it can bring to your organisation.

I can thoroughly recommend Sam as a copywriter. She has the ability to take our ideas and turn them into lively Opeds and articles that appear in Employment media around the world.

Denis Pennel

Managing Director, World Employment Confederation

I can thoroughly recommend Sam as a copywriter. She has the ability to take our ideas and turn them into lively Opeds and articles that appear in Employment media around the world.

Denis Pennel

Managing Director, World Employment Confederation

I can’t speak highly enough of Sam and her work. She has a wealth of communications expertise, is an efficient operator and gets things done well. I wouldn’t hesitate to recommend her.

Phil Myers

Chief Institutional Affairs and Corporate Communications Officer, Ferrero

Sam is a real communications professional. Her wealth of experience means she always offers sound advice and can take a project and run with it. We have worked with her successfully on a number of projects and she has always delivered, no matter how ambitious the expectations.

Christian Hierholzer

Group Managing Director International, Hanover Communications

Having worked in the EU Institutions myself, it’s clear to me that Sam understands the “Brussels Bubble” implicitly. Her guidance and support have landed key messages with the people that count. Calm, confident and creative - Sam makes the whole process stress free. As a strong comms professional, offering sound counsel, I can confidently recommend her services.

Colm Jordan

Former political adviser, trade association leader and current Global Head of Sustainability Communications and Advocacy with Indorama Ventures

Get in touch

For enquiries, quotes or a discussion about how Caro Consulting might support your communications needs, send an email to samrowe@caroconsult.com

Or reach out on social media